Free tool · Ads
What does an ad budget actually buy?
Put in a monthly budget, a cost per click, how many visitors become enquiries, how many enquiries become customers, and what a customer is worth. The numbers show whether the campaign pays for itself before a dollar is spent.
Your assumptions
What you pay Google or Meta each month, before any management fee.
Local service searches in Ontario often run $2 to $15; check your industry in Google Keyword Planner.
Visitors who call, book or send a form. 5% to 15% is typical for a page built for the ad.
Leads who become paying customers. Think about the last ten enquiries you handled.
Revenue from one new customer. Use the first job, or the first year if they come back.
What the budget buys
$250 per customerEvery dollar of ad spend comes back as 3.6× in revenue at these rates. If the real numbers hold for a month, the campaign pays for itself and can be scaled.
- Clicks a month
- 333
- Leads a month
- 27
- New customers a month
- 8
- Cost per lead
- $75
- Cost per customer
- $250
- Revenue a month
- $7,200
- Return on ad spend
- 3.6×
- Net after ad spend
- $5,200
Budget ÷ cost per click = clicks; × conversion rate = leads; × close rate = customers; × customer value = revenue.
General information only. A constant-rate scenario, not a forecast. Real campaigns vary by season, competition, ad quality and how quickly enquiries are answered, and the figures leave out any management fee. Use the calculator to see which number matters most, then test it with a small budget and real tracking. Inputs are calculated in your browser and are not submitted.
About three minutes
Want the real numbers instead of assumptions?
Tell me what you sell and where. I will check actual costs per click for your market and tell you whether ads make sense before you spend.
Start with your situationPrefer email? bilal@bizlal.com
The background
Four numbers decide whether ads work.
Cost per click sets how many people arrive. Conversion rate sets how many of them get in touch. Close rate sets how many become customers. Customer value sets whether any of it was worth it. Most campaigns that lose money fail on the second or third number, not the first.
Questions
Where do I find a realistic cost per click?
Google Keyword Planner shows a bid range for any search term in your area, free with a Google Ads account. Local services in Ontario commonly run from a couple of dollars to fifteen or more for legal, insurance and home services. Use the higher end of the range to be safe.
What is a good conversion rate?
For a landing page built for the ad, with a phone number, a form and a clear offer, 5% to 15% of visitors get in touch. A generic homepage is often under 2%, which is why the same budget can produce five times the leads on a proper page.
Why is cost per customer the headline?
Because it is the number you compare with what a customer is worth. Clicks and even leads can look healthy while the campaign loses money. If cost per customer is well under customer value, the campaign can be scaled; if it is not, spending more only loses more.
Is anything I enter sent to Bizlal?
No. The calculation runs in your browser and nothing is stored. If you want a real estimate for your market, start a conversation and tell me about the business.