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The Toronto skyline and the CN Tower at dusk, across the water

Photo: Toronto skyline by Andrew Rivett, CC BY 2.0

Serving Toronto

Websites, SEO and ads for Toronto businesses.

Toronto is the most competitive search market in Canada. Winning it takes a technically excellent site, pages that match real neighbourhood searches, and ads measured to the dollar. That is the work I do.

Start with your situationbilal@bizlal.com

Based in Hamilton

There is no office in Toronto. I work from Hamilton and meet Toronto clients in person when it helps.

Video or a call

The first conversation is free and does not need a trip. Most of the ongoing work does not either.

One person, not a call centre

The person you talk to is the person doing the work, from the first call to the monthly report.

There is no office in Toronto; I am based in Hamilton and work with Toronto clients remotely, with in-person meetings by arrangement.

Neighbourhoods, not city-wide terms

For most Toronto clients the plan is neighbourhood and service-specific pages plus tightly targeted ads, not a losing fight for city-wide terms on day one. A strong review profile and a fast site beat larger competitors who rely on one generic page.

Years building here

I have built Limelight Music, a location-based music discovery app with a Toronto base, since 2019, so I know the city and its business community. That experience with real users at scale is what I bring to a Toronto marketing site.

Useful to have in mind

  • What you sell and the neighbourhoods you serve
  • Your website and Google profile, if you have them
  • Competitors who currently rank where you want to
  • Any ads running now and what a customer is worth

Where Toronto businesses usually start

WebsitesHand-built in Next.js, fast on a phone, and structured so search engines can read every page. No templates, no page builders, nothing that breaks when a plugin updates.SEOTechnical SEO, local pages and content that compounds. I took RHYMEBOOK from 88 daily impressions to over 100,000 in 57 days with no ad spend, and the same method works for a local business.Google Business ProfileWhen someone searches for a tire shop, a lawyer or a clinic near them, the map results get the call. I set up, optimize and maintain your Google Business Profile so that is you.Google AdsSearch and Shopping campaigns aimed at the people already looking for what you sell, with conversion tracking so you know exactly what each dollar returned. Tuned weekly, reported plainly.Social adsMeta and TikTok campaigns for awareness, offers and retargeting, built by someone who grew a media brand to 800 million reach and ran campaigns for major record labels.AI & automationChat that qualifies leads while you sleep, intake forms that fill your CRM, reminders that send themselves. I have built AI into products since before most people had heard of a prompt.

Working with me from Toronto

Do you have an office in Toronto?

No. I am based in Hamilton and work with Toronto clients remotely, meeting in person by arrangement.

Can a small Toronto business rank at all?

Yes, for the right searches. Neighbourhood and service-specific pages, a strong review profile and a fast site beat larger competitors who rely on one generic page.

General information

This page describes how I work with businesses in Toronto. Getting in touch does not start any work; scope and price are agreed in writing first.

Businesses I work with

Startups and product companiesLaw firmsClinics and practicesRestaurants and foodReal estateLocal retail
EmailApply to partner with me