Get customers

Reach people before they search.

Meta and TikTok campaigns for awareness, offers and retargeting, built by someone who grew a media brand to 800 million reach and ran campaigns for major record labels.

Start with your situation All services

Is this the right service?

For businesses with something visual to show, a seasonal offer, or a local audience worth reminding. Works best alongside Google Ads, which catches people already searching.

Creative that stops the scroll

Before-and-after photos, short videos from the shop floor, a real offer with a real deadline. I co-founded DailyRapFacts and learned what makes people stop, share and act at a scale most agencies never see. The same instincts apply to a tire promotion.

Targeting that fits a local business

Radius targeting around your location, lookalikes built from your real customer list, and retargeting for everyone who visited the site but did not get in touch. Small budgets go further when they are aimed properly.

Measured the same way as everything else

Pixel and conversions API installed properly, so enquiries that started with an ad get counted. You see cost per lead by campaign, not just likes.

What the work includes

Meta pixel and conversions API setup
Campaign strategy: awareness, offers, retargeting
Ad creative direction and copy
Audience building from your customer data
Weekly optimization and a monthly report

Scope and price are confirmed in writing before paid work begins. Not every item is needed for every business.

Have this ready for the first call

Your Facebook page and Instagram account logins, or who has them
Photos and short videos of real work, even rough ones
Any offer or seasonal promotion you want to run
A customer list, if you have one, for lookalike audiences

A short summary is plenty. Access to accounts is only requested once we are working together, through the client portal.

Questions about social ads

Do I need to make the videos and photos?

Phone photos and short clips from your team are usually the best-performing creative, and I tell you exactly what to shoot. I handle editing, captions and copy.

Should I run Meta ads or Google Ads?

If people search for your service, start with Google. If your product is visual or your offer is time-limited, add Meta. Most local businesses do best with Google first and Meta for retargeting and promotions.

Often paired with