RapTV

How it started

In August 2018 I messaged @rap, then a 3.7-million-follower Instagram page, from the DailyRapFacts account. By September its founder, Daniel Snow, had my number, and for a year we traded posts, clients and tactics: he taught me Instagram growth, I taught him Twitter. In November 2018 he was the first person I pitched the idea that became Limelight.

What happened

In July 2019 I flew to New York and signed his agency on as Limelight’s marketing partner. RapTV’s pages posted the launch for free on July 26, 2019 and 3,200 people signed up in 24 hours. On August 8 a single @rap post, 58,300 likes and 818 comments, took the app from 3,900 users in the morning to more than 10,000 by night, and the first Limelight ad ran on @rap in January 2020. The partnership wound down in 2020; RapTV’s sales team went on buying placements on my pages, and in 2026 I built RapTV a rap dictionary on the engine behind RapRhymes, restyled in its brand and deployed as its own site.

Why it matters

A media brand’s audience already searches for these terms. Owning the answers turns that search demand into the brand’s own traffic rather than a competitor’s.

The receipts

Screenshots from the day, not a memory.

The services this involved