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Make the next step feel obvious.

I design websites, apps and business tools around the people using them. Clear journeys, useful screens and a visual system that carries through to the finished product.

Is this the right service?

For a product that feels confusing, a website losing people before they enquire, or a new idea that needs a clear experience before development begins.

Understand the journey

I map what your customer or team member is trying to do, where they get stuck and what should happen next. That turns a list of features into a flow we can review together, from the first visit to the task being completed.

Design the screens and the system

I create wireframes, interface designs and prototypes, then bring the typography, colours, components and interaction states together. Mobile layouts, forms, empty states and accessibility are part of the design work.

Carry the design into the build

I work on the interface and the development together. You can review the product as it takes shape, and I check the implementation on the devices and screen sizes it needs to support. Existing products can start with an audit and focused improvements.

What the work includes

  • UX review and user-flow mapping
  • Wireframes and interface design
  • Interactive prototypes within scope
  • Responsive layouts and interaction states
  • Reusable components and a visual system
  • Implementation review and usability checks

Scope and price are confirmed in writing before paid work begins. Not every item is needed for every business.

Have this ready for the first call

  • Who will use the website, app or tool
  • The tasks they need to complete
  • Existing screens, feedback or analytics you want reviewed
  • Your brand assets and the parts you want to keep

A short summary is plenty. Access to accounts is only requested once we are working together, through the client portal.

Questions about UI & UX design

Can you redesign a product without rebuilding it?

Yes. I can start with its current screens and journeys, then improve the parts causing friction. I review the code and agree on what can be changed within the existing product.

Can you handle both design and development?

Yes. I design and build websites, apps and business software. We can agree on a design-only project or carry the work through to development and launch.

Often paired with

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