White-label product · Trackem era
STFU Tracking
The white-label tracking offering at stfutracking.ca, powered by Trackem. My work was on the shared hardware integration, collector and backend that turned incoming device data into usable tracking information.
- Brand
- STFU Tracking
- My role
- Trackem white-label · fleet tracking
- When
- Trackem era
A white-label product, powered by Trackem
STFU Tracking used Trackem’s tracking platform under its own brand. It belongs within my Trackem work, rather than as a separate employer. The historical site was stfutracking.ca; the product and its relationship to Trackem are part of that period of my work.
The engineering underneath the brand
My contribution sat in the shared platform: integrating tracking hardware, parsing its messages, and improving how device events moved into the backend. Device identities, timestamps, coordinates, speed and ignition state had to become consistent tracking records that the customer-facing product could use.
Shared infrastructure and fleet features
The Trackem work connected the collector to route history, geofencing and notifications, while optimizing incoming traffic from thousands of devices across the platform. That is the technical foundation behind this white-label story. The broader Trackem page covers the hardware, event processing and documented infrastructure savings.
The services this involved
Websites
Hand-built in Next.js, fast on a phone, and structured so search engines can read every page. No templates, no page builders, nothing that breaks when a plugin updates.
What it involves BuildAI & automation
Chat that qualifies leads while you sleep, intake forms that fill your CRM, reminders that send themselves. I have built AI into products since before most people had heard of a prompt.
What it involves