Trackem product · 2017–2022
WhereSafe
The consumer tracking product at Trackem. I stood up its website, shipped its iOS app updates and built the alert that fires when a vehicle passes the posted speed limit.
- Brand
- WhereSafe
- My role
- Trackem’s consumer GPS product · website, iOS app and alerts
- When
- 2017–2022
What I did
Built the WhereSafe website in January 2018, then the iOS work through 2018: route filtering, stop-sign alerts and the posted-speed-limit alert that fires when a tracked vehicle goes over the limit. In October 2020 the AWS rebuild of the shared backend cut the monthly server bill from about $5,140 to $265.
Why it is here
Consumer GPS is unforgiving: the app has to be right every time a parent or an owner opens it. That is the bar I hold client work to.
The services this involved
Websites
Hand-built in Next.js, fast on a phone, and structured so search engines can read every page. No templates, no page builders, nothing that breaks when a plugin updates.
What it involves BuildAI & automation
Chat that qualifies leads while you sleep, intake forms that fill your CRM, reminders that send themselves. I have built AI into products since before most people had heard of a prompt.
What it involves