Own media brand · 2018–now
DailyRapFacts
- 520K
- Followers, 2018
- 1.1M+
- Followers now
A hip-hop media brand I co-founded and built, grown from about 520K followers in 2018 to more than 1.1M across its accounts by 2026, with a placement business that labels and agencies bought from.
- Brand
- DailyRapFacts
- My role
- Co-founder · 520K to 1.1M followers
- When
- 2018–now
What I did
Built the brand from a suspended account back to a network: content strategy, the @rapaccess feed from zero, the website relaunch on WordPress and AWS with hired writers, and the rate card for tweets, retweets and playlist placements that labels and agencies bought.
What happened
Followers across the brand’s accounts grew from about 520K in 2018 to more than 1.1M by 2026. Clients included BROCKHAMPTON, a Dreamville and Interscope representative, Tory Lanez’s camp and Montgomery Digital, with the best month, July 2022, bringing in about $8K. The network is also what launched Limelight: RapTV’s founder came in through these accounts, and the app still ships under DailyRapFacts LLC. This is where I learned distribution.
Work through DailyRapFacts
Products and client work connected to DailyRapFacts, each with its own story.
Campaigns ForBROCKHAMPTONSigned as a DailyRapFacts marketing client in March 2021: release placements across the network’s Twitter and Instagram audiences.2021
Campaigns ForDreamville / InterscopeA Dreamville and Interscope representative bought tweet bundles for releases in May 2021, with placement, timing and reach reporting through DailyRapFacts.2021- Tory LanezCampaigns ForThe most frequent repeat client of the DailyRapFacts placement business across 2020–2022: release placements for Tory and artists his camp managed.2020–2022
- Montgomery DigitalCampaigns ForA music-marketing agency that bought placement bundles through DailyRapFacts for its artists, including Lil Uzi Vert, Offset, NBA YoungBoy, Kevin Gates and Lil Durk.2021–2022
The full story
DailyRapFacts2014–present520KFollowers, 2018A media brand rebuilt from a suspended account to 1.1 million followers, with labels and agencies as clients.
Read the case studyThe services this involved
Social ads
Meta and TikTok campaigns for awareness, offers and retargeting, built by someone who grew a media brand to 800 million reach and ran campaigns for major record labels.
What it involves Get foundSEO
Technical SEO, local pages and content that compounds. I took RHYMEBOOK from 88 daily impressions to over 100,000 in 57 days with no ad spend, and the same method works for a local business.
What it involves