Local retail
Websites, search and ads for local retail.
Independent shops win on Google Maps, on Instagram and with a site that answers the questions people ask before they visit: what you carry, when you are open, whether they can order online.
- Product pages
- Order-ahead
- Local promotions
What usually gets in the way
- Shoppers searching for a product you stock and finding a chain instead
- A Google profile with no products, photos or hours
- Big-platform fees for a small online store
Show up for what you sell
Product and category pages, plus a complete Google Business Profile with product listings, so you appear when someone nearby searches for a specific item rather than a store name.
Sell online without a big platform
Simple e-commerce or order-ahead built into the site, connected to a light checkout with Stripe, without the monthly fees of a large storefront platform. Sized to what you actually sell online.
Where I have done this
Hamilton Tire & Auto2022–2025$10KRevenue in three campaign daysA tire shop with zero foot traffic, sold for $1.45M within three years.
Read the case study
RHYMEBOOK2025–present138,924Google clicks, 16-month view to May 2026Daily Google impressions grown 1,324x in 57 days, with no ad spend.
Read the case studyWhere local retail usually start
Google Business Profile
When someone searches for a tire shop, a lawyer or a clinic near them, the map results get the call. I set up, optimize and maintain your Google Business Profile so that is you.
What it involves BuildWebsites
Hand-built in Next.js, fast on a phone, and structured so search engines can read every page. No templates, no page builders, nothing that breaks when a plugin updates.
What it involves Get customersSocial ads
Meta and TikTok campaigns for awareness, offers and retargeting, built by someone who grew a media brand to 800 million reach and ran campaigns for major record labels.
What it involves Get foundSEO
Technical SEO, local pages and content that compounds. I took RHYMEBOOK from 88 daily impressions to over 100,000 in 57 days with no ad spend, and the same method works for a local business.
What it involvesStart with how your business actually works
Tell me how customers find you today, what a good customer is worth, where you want more of them and what has been tried. That context decides what to do first, rather than assuming every business in your industry needs the same package.