Trades and contractors
Websites, search and ads for trades and contractors.
Plumbers, electricians, roofers, HVAC, renovators: your customers search by service and by town, then call the first credible result. I make sure that is you, with a site, a Google profile and ads that fit a trade's budget.
- Map pack
- Service and town pages
- Call tracking
What usually gets in the way
- Competitors in the map pack while you are on page two
- A site with no page for the town you just took a job in
- Ad spend with no idea which calls it produced
Map pack first
For most trades the Google Business Profile is the single biggest lever. Correct categories, real job photos and a steady flow of reviews put you in the map results where the calls come from. That is where I start, because it is where the fastest win is.
Pages for each service and each town
A page for furnace repair in Stoney Creek beats a homepage that mentions everything. I build them from one content file so a 20-town service area is manageable, and I target ads to the same postal codes so nothing leaks.
Where I have done this
Hamilton Tire & Auto2022–2025$10KRevenue in three campaign daysA tire shop with zero foot traffic, sold for $1.45M within three years.
Read the case study
RHYMEBOOK2025–present138,924Google clicks, 16-month view to May 2026Daily Google impressions grown 1,324x in 57 days, with no ad spend.
Read the case studyWhere trades and contractors usually start
Google Business Profile
When someone searches for a tire shop, a lawyer or a clinic near them, the map results get the call. I set up, optimize and maintain your Google Business Profile so that is you.
What it involves Get foundSEO
Technical SEO, local pages and content that compounds. I took RHYMEBOOK from 88 daily impressions to over 100,000 in 57 days with no ad spend, and the same method works for a local business.
What it involves BuildWebsites
Hand-built in Next.js, fast on a phone, and structured so search engines can read every page. No templates, no page builders, nothing that breaks when a plugin updates.
What it involves Get customersGoogle Ads
Search and Shopping campaigns aimed at the people already looking for what you sell, with conversion tracking so you know exactly what each dollar returned. Tuned weekly, reported plainly.
What it involvesStart with how your business actually works
Tell me how customers find you today, what a good customer is worth, where you want more of them and what has been tried. That context decides what to do first, rather than assuming every business in your industry needs the same package.