Law firms
Websites, search and ads for law firms.
Legal searches are high-value and highly local. A firm that appears for its practice areas in each city it serves, with intake that works after hours, wins cases the competition never sees.
- City pages
- AI intake
- Law Society compliant copy
What usually gets in the way
- One generic site trying to rank for every practice area and city
- Enquiries that arrive after hours and go unanswered
- No way to tell which page or ad produced a consultation
Practice area pages in every city you serve
For Lamba Law I built 37 city pages and a 63-entry legal encyclopedia in two weeks, structured so each practice area ranks in each city. The site now appears in Google searches across Ontario, and the firm did not have to write a word of it.
Intake that qualifies, not just collects
An AI intake chat asks the questions a lawyer would, then hands the firm a structured summary. Visitors get answers at any hour; the firm gets a lead worth calling. Every consultation is traced back to the page and search that produced it.
Where I have done this
RHYMEBOOK2025–present138,924Google clicks, 16-month view to May 2026Daily Google impressions grown 1,324x in 57 days, with no ad spend.
Read the case study
Lamba Law202629City pagesA law firm's web presence rebuilt in two weeks and showing up in Google searches across 20+ Ontario cities.
Read the case studyWhere law firms usually start
Websites
Hand-built in Next.js, fast on a phone, and structured so search engines can read every page. No templates, no page builders, nothing that breaks when a plugin updates.
What it involves Get foundSEO
Technical SEO, local pages and content that compounds. I took RHYMEBOOK from 88 daily impressions to over 100,000 in 57 days with no ad spend, and the same method works for a local business.
What it involves BuildAI & automation
Chat that qualifies leads while you sleep, intake forms that fill your CRM, reminders that send themselves. I have built AI into products since before most people had heard of a prompt.
What it involves Get customersGoogle Ads
Search and Shopping campaigns aimed at the people already looking for what you sell, with conversion tracking so you know exactly what each dollar returned. Tuned weekly, reported plainly.
What it involvesStart with how your business actually works
Tell me how customers find you today, what a good customer is worth, where you want more of them and what has been tried. That context decides what to do first, rather than assuming every business in your industry needs the same package.