Clinics and practices
Websites, search and ads for clinics and practices.
Dental, physio, chiro, optometry, medical aesthetics, counselling: patients search, read reviews and book online. Your site and profile need to make that path short.
- Online booking
- Reviews
- College-compliant copy
What usually gets in the way
- Patients choosing the clinic with more reviews and better photos
- A booking process that only works during office hours
- No idea which ads or pages produced booked appointments
Trust signals first
Practitioner bios, credentials, real photos of the clinic and a review profile that is actively maintained. Patients decide on trust before they decide on location, so that is what the site and profile lead with.
Booking that works on a phone
Online booking integration and forms that reach the front desk immediately. Ads and pages are tracked to booked appointments, not just clicks, and the copy stays within Ontario's advertising rules for regulated health professions.
Where I have done this
RHYMEBOOK2025–present138,924Google clicks, 16-month view to May 2026Daily Google impressions grown 1,324x in 57 days, with no ad spend.
Read the case study
Lamba Law202629City pagesA law firm's web presence rebuilt in two weeks and showing up in Google searches across 20+ Ontario cities.
Read the case studyWhere clinics and practices usually start
Websites
Hand-built in Next.js, fast on a phone, and structured so search engines can read every page. No templates, no page builders, nothing that breaks when a plugin updates.
What it involves Get foundGoogle Business Profile
When someone searches for a tire shop, a lawyer or a clinic near them, the map results get the call. I set up, optimize and maintain your Google Business Profile so that is you.
What it involves Get foundSEO
Technical SEO, local pages and content that compounds. I took RHYMEBOOK from 88 daily impressions to over 100,000 in 57 days with no ad spend, and the same method works for a local business.
What it involves Get customersGoogle Ads
Search and Shopping campaigns aimed at the people already looking for what you sell, with conversion tracking so you know exactly what each dollar returned. Tuned weekly, reported plainly.
What it involvesStart with how your business actually works
Tell me how customers find you today, what a good customer is worth, where you want more of them and what has been tried. That context decides what to do first, rather than assuming every business in your industry needs the same package.