Client · 2026
Diamond Bros & Co.
A new web presence for Diamond Bros and Vik The Jeweller, with a custom jewellery design studio that turns a customer’s idea into a consultation brief.
- Brand
- Diamond Bros & Co.
- My role
- Client · website & design studio
- When
- 2026
The redesign
Rebuilt the Shopify storefront’s presentation around the jewellery and the people behind it. The new site uses a black-and-gold identity, photography from Diamond Bros, clear collections, and dedicated pages for Vik The Jeweller and the three GTA showrooms.
Design a piece before the consultation
Customers can start with a chain, bracelet, ring or pendant, then choose the style, metal, finish, dimensions and stones. The preview responds to stone cut, size and coverage. A pendant can begin with an uploaded image and an AI-generated concept. Saved and shared designs carry the choices into a brief for Vik and the team.
Where it stands
The rebuilt site and design studio are available on the preview address below. The original diamondbros.co storefront remains live on the client’s domain.
Before and after
The original Shopify storefront beside the redesigned Diamond Bros build, captured on desktop and phone on October 7, 2026. The new site is built and launches on the client’s own domain.
See the new build (opens in a new tab)The old site, diamondbros.co (opens in a new tab)
The receipts
Screenshots from the day, not a memory.
2026-10-07The custom jewellery studio: a live preview, stone controls and a design brief for the consultation.Captured from the new Diamond Bros build, October 7, 2026
The services this involved
Websites
Hand-built in Next.js, fast on a phone, and structured so search engines can read every page. No templates, no page builders, nothing that breaks when a plugin updates.
What it involves Get foundSEO
Technical SEO, local pages and content that compounds. I took RHYMEBOOK from 88 daily impressions to over 100,000 in 57 days with no ad spend, and the same method works for a local business.
What it involves BuildAI & automation
Chat that qualifies leads while you sleep, intake forms that fill your CRM, reminders that send themselves. I have built AI into products since before most people had heard of a prompt.
What it involves