Client · 2026
Lamba Law
- 29
- City pages
- 2 weeks
- Time to launch
- 1,078
- Google clicks, 16-month view to Sep 2026
A GTA corporate law firm that needed to rank across Ontario. I rebuilt its whole web presence in two weeks.
- Brand
- Lamba Law
- My role
- Client · site, SEO, AI intake
- When
- 2026
- Website
- lambalaw.ca
What I did
The site, 29 city pages, a 62-entry legal encyclopedia, an AI-scored intake built on Claude, an equity-split calculator and 11 PDF templates, from a blank repository to launch in 14 days. One codebase, one content file, no WordPress.
What happened
The firm now appears in Google searches across Ontario: first page for the firm’s name with zero ad spend, and rising for “corporate lawyer” plus city. In Search Console’s 16-month view of the domain (which predates the rebuild) the site has 1,078 clicks and 56,445 impressions as of September 2026, ChatGPT names it first when asked for a corporate lawyer in Mississauga, and the intake hands the lawyers a structured summary instead of a blank contact form.
Before and after
The last archived copy of lambalaw.ca, a placeholder from February 2025, beside the site now. The older site that ran until July 2026 was never archived, but its search numbers were: they are in the table below.
Visit lambalaw.ca (opens in a new tab)The archived old site, lambalaw.ca (opens in a new tab)
| Measured | Before | Now |
|---|---|---|
| Google clicks in 28 daysGoogle Search Console, Jun 8 – Jul 5 vs Aug 29 – Sep 25, 2026 | 35 | 291 |
| Times shown in Google in 28 daysGoogle Search Console, Jun 8 – Jul 5 vs Aug 29 – Sep 25, 2026 | 835 | 26,622 |
| Average position in Google, lower is betterGoogle Search Console, Jun 8 – Jul 5 vs Aug 29 – Sep 25, 2026 | 15.2 | 12.2 |
The receipts
Screenshots from the day, not a memory.
Sep 2026Search Console, 16-month view: 1,078 clicks and 56,445 impressions, with the climb starting after the March 2026 rebuild.Google Search Console 
2026Asked for a corporate lawyer in Mississauga, ChatGPT names Lamba Law first.ChatGPT
The full story
Lamba Law202629City pagesA law firm's web presence rebuilt in two weeks and showing up in Google searches across 20+ Ontario cities.
Read the case studyThe services this involved
Websites
Hand-built in Next.js, fast on a phone, and structured so search engines can read every page. No templates, no page builders, nothing that breaks when a plugin updates.
What it involves Get foundSEO
Technical SEO, local pages and content that compounds. I took RHYMEBOOK from 88 daily impressions to over 100,000 in 57 days with no ad spend, and the same method works for a local business.
What it involves BuildAI & automation
Chat that qualifies leads while you sleep, intake forms that fill your CRM, reminders that send themselves. I have built AI into products since before most people had heard of a prompt.
What it involves