Startups and product companies
Websites, search and ads for startups and product companies.
I have co-founded and shipped consumer apps since 2013, kept Limelight Music alive through five versions, and grew RHYMEBOOK's search traffic 1,324x in 57 days. For startups I build the marketing site, the SEO machine and the tracking, then help you scale what works.
- Programmatic SEO
- In-repo marketing pages
- Product analytics
What usually gets in the way
- A marketing site the engineering team has no time for
- Search traffic that never compounds because there are no pages to rank
- Analytics that do not connect to what users actually do
Programmatic SEO that compounds
RHYMEBOOK's growth came from thousands of useful pages generated from data, each one answering a real search. If your product has data or a long tail of use cases, the same approach applies, and I can build it inside your existing codebase.
Engineering-grade marketing
Landing pages built in your stack, analytics that connect to product events, A/B tests that are actually valid, and AI features that make the product itself a marketing channel. I am a senior engineer, so none of this waits on a developer.
Where I have done this
RHYMEBOOK2025–present138,924Google clicks, 16-month view to May 2026Daily Google impressions grown 1,324x in 57 days, with no ad spend.
Read the case study
Lamba Law202629City pagesA law firm's web presence rebuilt in two weeks and showing up in Google searches across 20+ Ontario cities.
Read the case studyWhere startups and product companies usually start
SEO
Technical SEO, local pages and content that compounds. I took RHYMEBOOK from 88 daily impressions to over 100,000 in 57 days with no ad spend, and the same method works for a local business.
What it involves BuildWebsites
Hand-built in Next.js, fast on a phone, and structured so search engines can read every page. No templates, no page builders, nothing that breaks when a plugin updates.
What it involves BuildAI & automation
Chat that qualifies leads while you sleep, intake forms that fill your CRM, reminders that send themselves. I have built AI into products since before most people had heard of a prompt.
What it involves Get customersGoogle Ads
Search and Shopping campaigns aimed at the people already looking for what you sell, with conversion tracking so you know exactly what each dollar returned. Tuned weekly, reported plainly.
What it involvesStart with how your business actually works
Tell me how customers find you today, what a good customer is worth, where you want more of them and what has been tried. That context decides what to do first, rather than assuming every business in your industry needs the same package.